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Sunday, November 8th, 2009

Time Event
12:28p
Would be nice ...
A few weeks back I'd attended a Social Media Club "MeetUp" that featured Mark Victor Hansen and Robert G. Allen. I was pretty excited about this, as these guys are "keynote" caliber speakers, and it was cool to have them in a much smaller room. It soon became clear that the reason that we had them available was that the were out on a whirlwind tour flogging their new book (and offering a heck of a deal on "extra stuff" if you bought a copy that night). Well, when I started looking into the new book's info, it became clear that it was sort of a "Volume 2" to their previous book The One Minute Millionaire: The Enlightened Way to Wealth, so I figured it would make sense for me to get this (via Amazon's used vendors, of course) and read it first.

Now, as regular readers of this space will no doubt recall, I have been out of work for quite a long time, and have been trying to find something that will bring in money. As such, I was well-primed for Hansen & Allen's spiel. However, I think a couple of caveats need to be put forth from the start. This book came out in 2002. The economy in 2002 was apples-to-oranges to the economy of 2009. I, frankly, believe that a lot of what was "sage advice" in 2002 is more of a "recipe for disaster" in 2009, especially in their favored Real Estate pathway ... this is likely why they've come out with the new book! This is, of course, not to say that the book is worthless at this point, I'm sure that the general structure and approach they detail is still quite valid, only that the specifics have changed with the economic times.

The other caveat I have is that this book (and its follow-up) are strangely formatted, which has the potential to derail the information flow. The right hand pages are a "novella" about a young lady encountering a millionaire "master mind" group, becoming the protégé of one of these, and forming her own group to achieve a very difficult task (I will leave the details out for those of you who loathe "spoilers") in a very short period of time ... specifically, needing to come up with a million dollars of cash within three months (starting with nothing). The left hand pages are the "manual", as it were, which gives the reader the basic course in the Hansen/Allen "system". The authors suggest approaching this however you want, reading one first and then the other, or working through them in tandem. I opted for the latter approach, which ended up with a lot of "jumping around" as sections of the story rarely ended on pages facing sections of the manual! Also, the story has (every now and again) what look like foot/endnote superscipts which refer to pages in the manual ... however, this seems to be a bit haphazard, at least in terms of how I went through the book. Back in my publishing days, I did a book that was half&half like this, combining a thriller novella with an NLP training manual, but in that case we did the fiction first and had the manual being essentially a lengthy appendix on how the protagonist had been trained. In the case of The One Minute Millionaire I think the most effective approach would be to read the manual first to get a grounding in the concepts, then read through the story, at which point the various back-references to the manual would make more sense!

Hansen and Allen had set themselves a "goal" of creating a million "Enlightened Millionaires" with their books, courses, seminars, etc., and there is a smattering of their "philosophy" behind this. Again, rather than just put it out here (that would sort of be a "non-fiction spoiler", wouldn't it), I'll just say that it puts the rest of the stuff into a context that keeps bits and pieces that might be seen, on their own, as "heading off into left field" corralled into a largely coherent approach.

The section headings for the "manual" part will give you a sense of how the book goes about its task: Leverage, Mentors, Teams, Networks, Infinite Networks, Skills and Tools, Systems, Real Estate, Business. Again, Real Estate in 2009 ain't what it was in 2002 ... and, their other "wow" approach, The Internet, is far more crowded these days than back then, and a lot of what they suggest as techniques here would face a huge challenge "competing for eyeballs" in the current Web. However, as noted, the "broad strokes" here I believe still hold true, their "Enlightened Millionaire" philosophy is strong, and they do legitimately seem to be trying to drag the willing among us into the "millionaire club".

Of course, due to the caveats above, I can't give this a "wholehearted" recommendation, but I certainly found the book of value, and especially if you're planning on picking up the new book (Cash In A Flash), you'll want to check this out first. As I mentioned, I got this on Amazon via the new/used vendors, and paid three bucks (before shipping) for my copy ... you, however, at the moment have the ability to snag "Like New" copies for as little as a penny, as I see there are several available there for considerably less than I paid. So, if you think that spending four bucks (1¢ + $3.99 s/h) for some primo "visionary business coaching" is worth it to you, I'd say jump on this today.


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